National Report Highlights Forgotten Victims of Teen Driver Crashes

/PRNewswire/ -- An inaugural national research report released today from The Children's Hospital of Philadelphia (CHOP) and State Farm Insurance Companies ® shows that the impact of teen driver crashes extends far beyond teen drivers' families and friends. In 2008, more than half a million (681,000) people were involved in crashes where a teen driver was behind the wheel. More than 40,000 were injured, and nearly 30 percent of those who died in these crashes were not in cars driven by teens.

"When most people think about those affected by teen driver crashes, they think of the teens behind the wheel. We must also consider the significant impact of these crashes on other members of our communities: occupants of other vehicles, pedestrians, cyclists, and other road-users," says Dennis Durbin, M.D., M.S.C.E., co-scientific director of the Center for Injury Research and Prevention at CHOP, and a co-author of the report. "Whether we have a teen driver in our family or not, we should all care about this issue. This report provides a concrete way to measure the effectiveness of laws, education, and other programs in reducing teen crashes and their impact on communities."

This first annual report from State Farm and CHOP mines the most credible data from diverse federal data sources, and establishes 11 indicators to help policymakers and safety practitioners determine progress in key areas affecting teen driving safety. The report is the first to compile this information into a single resource, making it more accessible and useful to those responsible for setting policy, training, and curriculum standards. Researchers focus on four key behaviors among teen drivers that contribute to crashes or crash fatalities, that can also be tracked using federal data sources: failure to use seat belts, speeding, alcohol use, and distracted driving.

"Reducing speeding and alcohol use, increasing seat belt use, and eliminating distractions for teen drivers are the four calls-to-action we see in this report that would have great impact on reducing injuries and fatalities for all road users," says Dr. Durbin, who is also an emergency physician. "More than half of teens who were fatally injured in crashes were speeding, 40 percent had a positive blood alcohol level, more than half were not wearing seat belts, and 16 percent of teen drivers involved in fatal crashes were reported to have been distracted while driving."

The report also shows that more teens die from car crashes than from cancer, homicide, and suicide combined. Teen driver and peer passenger deaths account for one-quarter (24 percent) of total teen deaths from any cause. However, the authors stress that teen fatalities are just "the tip of the iceberg." Thousands more - including friends, family members, and others on the road - suffer physical injuries, psychological trauma, and disruption to their everyday lives.

Research shows most of these tragedies are due to inexperience, and are therefore preventable. Strong Graduated Driver Licensing (GDL) laws, which allow teens to gain experience under lower-risk conditions, are proven to be one effective measure. To further reduce the number of deaths and injuries with teens behind the wheel, public health programs and GDL and other traffic safety laws should focus on the key teen behaviors known to raise crash risk: speeding, alcohol use, distractions from peer passengers and cell phones, as well as failure to wear a seat belt.

"Since 2006, State Farm and CHOP have been working together to improve teen driver safety. Our research has provided evidence to support stronger graduated driver licensing laws and increased parental involvement in the learning to drive process," says Susan Hood, claims vice president at State Farm. "Since working with Congress to establish the first National Teen Driver Safety Week in 2007, we've seen major strides in support for teen driving programs. Safety advocacy groups, legislators, educators and teens are rallying to reduce teen car crashes and save lives. This annual report is the next step in supporting continued improvements that will help keep teen drivers safe, and those who share the road with them."

The federal government recently expanded its Healthy People 2020 initiative to include target goals related to teen driving, including a 10 percent reduction in fatality rate and a 10 percent increase in seat belt use. This report will help monitor annual progress toward these goals, as well as other important indicators of teen driving safety.

Monitoring these indicators regularly will help those who set direction in public health and safety to motivate action, measure progress and recalibrate programs as necessary to further advance the safety of everyone on the road.

The full report and more information can be found at www.TeenDriverSource.org.

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Two out of Five Drivers Admit to Falling Asleep at the Wheel, Finds AAA Foundation Study

/PRNewswire/ -- Two out of every five drivers (41 percent) admit to having fallen asleep at the wheel at some point, with one in ten saying they've done so in the past year, according to a new AAA Foundation for Traffic Safety study. More than a quarter of those surveyed admitted they drove despite being so tired that they had difficulty keeping their eyes open in the previous month.

Eighty-five percent of drivers surveyed felt it was "completely unacceptable" for someone to drive if they are so tired they are having trouble keeping their eyes open. Unfortunately, drivers may not always be aware of the effects of fatigue resulting from a lack of sleep. In recognition of this week's Drowsy Driving Prevention Week®, hosted by the National Sleep Foundation, AAA wants all drivers to recognize the seriousness of this dangerous, yet underestimated, driving practice.

"When you are behind the wheel of a car, being sleepy is very dangerous. Sleepiness decreases awareness, slows reaction time, and impairs judgment, just like drugs or alcohol, contributing to the possibility of a crash," said AAA Foundation President and CEO Peter Kissinger. "We need to change the culture so that not only will drivers recognize the dangers of driving while drowsy but will stop doing it."

A new analysis of National Highway Traffic Safety Administration crash data estimates that about one in six (16.5 percent) deadly crashes, one in eight crashes resulting in occupant hospitalization and one in fourteen crashes in which a vehicle was towed involve a driver who is drowsy. These percentages are substantially higher than most previous estimates, suggesting that the contribution of drowsy driving to motor vehicle crashes, injuries, and deaths has not been fully appreciated.

"Many of us tend to underestimate the negative effects associated with fatigue and sleep deprivation and, conversely, overestimate our abilities to overcome them while driving," said Kathleen Marvaso, vice president, AAA Public Affairs. "This data underscores the importance of educating drivers on the simple, yet effective steps they can take to prevent a possible tragedy. Unfortunately, too many drivers have adopted the 'I'm tired, but I can make it' mentality, often to their own peril or to the peril of others."

David Cloud, CEO of the National Sleep Foundation, added, "It is shocking to consider that one quarter of drivers admit to operating a vehicle in the last month in an incapacitated state." The National Sleep Foundation has been championing better drowsy driving awareness and education since 1991. Cloud adds, "We applaud AAA's work to elevate this issue for public scrutiny and action."

To remain alert and avoid drowsiness, AAA suggests:

* Getting plenty of sleep (at least six hours) the night before a long trip;
* Scheduling a break every two hours or every 100 miles;
* Traveling at times when you are normally awake, and staying overnight rather than driving straight through; and
* Stop driving if you become sleepy; someone who is tired could fall asleep at any time.


Symptoms of sleepiness include but are not limited to:

* Having trouble keeping your eyes open and focused;
* The inability to keep your head up;
* Daydreaming or having wandering, disconnected thoughts; and
* Drifting from your lane or off the road, or tailgating.


These findings were part of the AAA Foundation's third annual Traffic Safety Culture Index, a nationally-representative survey conducted by Abt SRBI Inc. The Traffic Safety Culture Index was a telephone survey of 2,000 U.S. residents ages 16 and older conducted from May 11, 2010 through June 7, 2010. The estimated proportion of crashes involving a drowsy driver is based on analysis of data from the National Highway Traffic Safety Administration's National Automotive Sampling System Crashworthiness Data System, a nationally-representative sample of crashes involving a passenger vehicle that was towed. Data analyzed was from years 1999 – 2008.

For more information about the drowsy driving study, including the full report and fact sheet, visit www.AAAFoundation.org.

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National Safety Council Estimates That At Least 1.6 Million Crashes Are Caused Each Year by Drivers Using Cell Phones and Texting

/PRNewswire/ -- The National Safety Council announced today that it estimates at least 28% of all traffic crashes -- or at least 1.6 million crashes each year -- are caused by drivers using cell phones and texting. NSC estimates that 1.4 million crashes each year are caused by drivers using cell phones and a minimum of 200,000 additional crashes each year are caused by drivers who are texting. The announcement came on the one-year anniversary of NSC's call for a ban on all cell phone use and texting while driving.

"We now know that at least 1.6 million crashes are caused by drivers using cell phones and texting," said Janet Froetscher, president & CEO of the National Safety Council. "We know that cell phone use is a very risky distraction and texting is even higher risk. We now know that cell phone use causes many more crashes than texting. The main reason is that millions more drivers use cell phones than text," she said. "That is why we need to address both texting and cell phone use on our roads."

"This new estimate provides critical data for legislators, business leaders and individuals to evaluate the threat and need for legislation, business policies and personal actions to prevent cell phone use and texting while driving," Froetscher said. "There was great progress made in 2009, particularly regarding a broad recognition that texting is dangerous. We now need the same broad consensus that recognizes cell phone use while driving causes even more crashes."

Froetscher said public support for laws banning cell phone use while driving is gaining momentum.

"Public opinion research conducted in 2009 by the AAA Foundation for Traffic Safety and Nationwide Insurance show public support for total bans on cell phones at 43 and 57 percent respectively," Froetscher said. "With public support now around 50 percent, we will continue to educate people about the risks of cell phone use while driving and the value of effectively-enforced laws in changing behavior and reducing crashes."

In constructing its estimates, NSC used widely-accepted statistical methods and analysis based on data of driver cell phone use from the National Highway Traffic Safety Administration (NHTSA) and from peer-reviewed research that quantifies the risk of using a cell phone and texting while driving. NSC's statistical model and estimates were peer-reviewed by academic researchers in traffic safety and biostatistics.

The estimate of 25% of all crashes -- or 1.4 million crashes -- caused by cell phone use was derived from NHTSA data showing 11% of drivers at any one time are using cell phones and from peer-reviewed research reporting cell phone use increases crash risk by four times. The estimate of an additional minimum 3% of crashes -- or 200,000 crashes -- caused by texting was derived by NHTSA data showing 1% of drivers at any one time are manipulating their device in ways that include texting and from research reporting texting increases crash risk by 8 times. Using the highest risk for texting reported by research of 23 times results in a maximum of 1 million crashes due to texting; still less than the 1.4 million crashes caused by other cell phone use.

The National Safety Council (www.nsc.org) saves lives by preventing injuries and deaths at work, in homes and communities, and on the roads, through leadership, research, education and advocacy.

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Liberty Mutual Provides Online Tips and Resources to Help Teen Drivers Navigate Dangerous Road Conditions This Winter

/PRNewswire/ -- With winter approaching, drivers in many parts of the country must prepare to cope with the season's ice, snow, and other hazards that turn roads treacherous and contribute to the more than 1.5 million annual weather-related car crashes reported by the National Research Council. And teen drivers in particular, many of whom will face wintry conditions behind the wheel for the first time, need added guidance to safely navigate the roadways through the upcoming months. To help, Liberty Mutual Insurance has a host of winter weather safety resources for teens at www.LibertyMutualTeenDriving.com.

"Driving in wintry conditions is no easy task, even for seasoned drivers, and it is especially difficult for younger drivers with limited experience to adapt to slippery roads and poor visibility," said Dave Melton, a driving safety expert with the Liberty Mutual Research Institute for Safety. "Teen drivers need to take extra steps to protect themselves this winter, and parents need to promote and enforce safe driving habits to keep their teens safe."

Before getting behind the wheel, a driving safety video at www.LibertyMutualTeenDriving.com will help teens and parents get winter road-ready and ensure their cars are safe and in good working order. Website visitors also will find winter car maintenance tips and a checklist for a winter driving safety kit. These tips from Liberty Mutual and Dave Melton include:

-- Before you get on the road in bad weather, check your local news
stations and their Internet sites - for detailed, up-to-the-minute
weather and traffic information.
-- If your trip is absolutely necessary, give yourself extra time.
-- During inclement weather put extra distance - at least five or six
seconds - between yourself and the vehicle in front.
-- Antilock brakes, all-wheel and four-wheel drive won't help you stop
faster.
-- Turn on your headlights so other drivers can see you. In snow, fog
and rain, don't use high beams - they increase glare for both you and
other drivers.
-- Signal your intentions early - don't surprise other drivers.
-- Do not use cruise control when roads are hazardous.
-- And, slow down!


Heeding such driving safety advice is critical year-round, but even more so during the winter: car crashes are 36 percent more likely to happen in January than July, according to the National Highway Traffic Safety Administration. Add in unsafe or distracted driving behaviors reported by teen drivers in a recent study by Liberty Mutual and SADD (Students Against Destructive Decisions), including speeding (39 percent), talking on a cell phone (37 percent) and text messaging (30 percent), and our winter roadways become even more dangerous.

Since 1991, Liberty Mutual and SADD have collaborated on research and responsible solutions to keep families safe behind the wheel, including the resources found at www.LibertyMutualTeenDriving.com such as:

-- fun and easy ways for teens to brush up on basic driving skills such
as following street signs, mastering parallel parking, and managing
wet roads;
-- video demonstrations on safe driving techniques;
-- information on state-by-state driving laws;
-- a safe driving quiz that challenges teens to think about their driving
skills and compete with their parents or friends;
-- a customizable parent/teen safe driving contract with customizable
family ground rules around key safe driving issues such as speeding,
the number of passengers in the car, cell phone usage, texting while
driving, and curfews;
-- tips on how to talk to teens about driving distractions and dangers;
-- tips on buying and caring for a car, individual car safety scores;
-- and, an exclusive 50 percent discount for teens to take the National
Safety Council's online Defensive Driving Course.

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New Research Shows One of Every Six Drivers in School Zones is Distracted

/PRNewswire/ -- As kids head back to school, new research from Safe Kids USA shows that one out of every six drivers in school zones is distracted by the use of cell phones, eating, drinking, smoking, reaching behind, grooming and reading. The study also found that unbelted drivers are 34 percent more likely to be distracted than belted drivers, afternoon drivers are 22 percent more likely to be distracted than morning drivers, and females are 21 percent more likely to be distracted than males.

The study, "Characteristics of Distracted Drivers in School Zones: A National Report," consisted of more than 40,000 observational road-side surveys conducted by local Safe Kids researchers in 20 locations across the United States. Use of electronics (such as cell phones, PDAs and Smartphones) was the leading category of distraction while driving at 9.8 percent. This is a 2.5 percent increase over a 2008 National Highway Traffic Safety Administration survey that showed a rate of 7.3 percent.

"The public expects drivers to be on their best behavior when they are near schools, however the new study shows the opposite is true when it comes to distracted driving," said Moira Donahue, Director of the Walk This Way program, Safe Kids' pedestrian safety program. "With recent research demonstrating that the driving skills of a distracted driver are as bad as or worse than an intoxicated driver, the overall relevance of this study is clear. Almost one in six drivers in a school zone behaves like a drunk driver."

The finding that afternoon drivers are 22 percent more likely to be distracted is significant because throughout the year one in three child pedestrian deaths occur between 3 and 7 p.m., making afternoons the most dangerous time for children to walk. Drivers who were not wearing a seat belt were the most likely group in the study to also be driving distracted, meaning drivers engaging in one risky behavior are more likely to engage in multiple unsafe driving behaviors.

While the debate over laws governing hand-held electronic device use while driving continues, simply having a law on the books may somewhat decrease the prevalence of distracted driving. The study, which covered communities in 15 states showed that those states with laws regulating cell phone or hand-held electronic device use in a vehicle are 13 percent less likely to have distracted drivers in school zones.

"Multitasking while driving can have deadly consequences," said Donahue. "Drivers need to shut off their phones and pay attention to the road, especially in areas that are filled with children."

Safe Kids Walk This Way, a grassroots pedestrian safety initiative in more than 600 schools nationwide, is made possible through support from program sponsor FedEx Corp. (NYSE:FDX) . Through this year-round program, children learn safe pedestrian behaviors; school communities identify the pedestrian hazards surrounding their schools; and school pedestrian safety committees and task forces lead efforts to educate pedestrians and drivers about safe behaviors, enforce traffic laws and improve environments for child pedestrians. The study on distracted drivers in school zones was made possible through a grant from FedEx.

For more information about the new report on distracted drivers, tips for drivers and pedestrians or background on the Walk This Way program, call 202-662-0600 or visit www.usa.safekids.org/wtw/.

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